“Hundreds of millions in a race & you won first place” – Alan Crocetti
Rush challenges the narrative of the romantic conquest, where the demure egg inertly waits for the fastest & strongest sperm to heroically conquer the most significant race of it’s lifetime. Through speed and endurance, conception is a dance. A dance that leads to the perfect match.
As such, life is the result of this quintessential connection. Worthy of love, appreciation, admiration & respect for being uniquely us ... Whole with our distinct tastes, fantasies, dreams, freedoms, fears, desires. ... To each their own ... Disentangled from judgements, stereotypes, assumptions, essentialist and normative creeds.
creative direction @alancrocetti
Make up @helenevasnier