“THE ROSE AND THE SCORPION ARE BOTH FRAGILE AND POWERFUL CREATURES AND I’M FASCINATED WITH. THE ROSE IS DEFENCELESS WITHOUT ITS THORNS AND SO IS THE SCORPION WITHOUT ITS STINGER. I MERGED THEM IN A WAY THAT YOU HAVE VERY POWERFUL BEINGS STRIPPED OFF THEIR PHYSICAL WEAPONS. SENSITIVITY IS A WEAPON I WANT MY BRAND TO BE ASSOCIATED WITH.” - ALAN CROCETTI